THESE ARE A COLLECTION OF SUCCESSFUL CAMPAIGNS THAT
INTEGRATED BOTH TRADITIONAL & NON-TRADITIONAL EXECUTIONS.
Project: Southern California Edison Online Billing/Paperless Initiative.
SCE objective was to increase their online billing sign ups to save paper
waste. The imagery of a forest of paper tree was created for both an online
email campaign & a direct mail material. To further expand the idea and
concept we created a collection of 7ft tall paper tree to use for events,
POP and guerilla marketing.
Tidbit: After the program SCE had a 90th percentile
lift on their online billing/paperless initiative.
Project: The Eastern Region Hyundai Dealer group was the major sponsor of the Shocktober Fest Zombie Mud Run Event. This was a fully integrated campaign that consisted of POS materials, Carnival Games, Prizes, T-shirt Designs, 2 Custom Car Wraps and a Social Media component.
Tidbit: The Veloster Zombie Car Wrap was actually
purchased at the Zombie Mud Run Event.
Project: Battle Force 5 is Hot Wheels first TV show since 1971. This entertainment property was originally supposed to launch with a :30 spot. We pitched, sold,
and produced a :60 commercial that included a collection of viral video teasers.
After the launch Cartoon Network and every Hot Wheels commercials had a tag promoting the property.
Tidbit: After the launch additional technique driven viral
videos was uploaded to further push the battle force 5 brand.
Project: D-Rex was Mattel’s introduction to the world of robotics. The campaign was launched with an unprecedented 5-minute spot that followed with a behind the scene/making of video, social media, an Amazon.com partnership & over 30 YouTube viral videos further expanding the concept of the commercial.
Tidbit: The over all campaign resulted in a 100% sellout
of the high price item during a holiday recession.
Tidbit: Literally, Christmas day over 15 videos was uploaded on YouTube by kids & parents playing, pulling pranks and interacting with their newly opened D-Rex.