Background:

11 years of hands on creative development, concept, design and production. 14 years of strategic development, design, presentations to high level executives and intermittent creative team building, mentoring and leadership. Totaling of 25 years in Advertising/Design/Marketing with 72&Sunny | Acura | Arby’s | Art Institute | BBDO | CA Lottery | Cal State Fullerton | Cal State Long Beach | Chevrolet | Carl’s Jr. | David&Goliath | Dodge | Fiat | Honda |Hot Wheels | Hyundai |  Infinity | JBL | Jeep | Kia | Lexus | Lincoln |  Mattel | Mercury | Motorola | Oakley | Red Hydrogen Phone | Sony |Spinmaster | Taco Bell | Toyota | Warner Bros. |  Y&R

 

 

Independent Creative Director-Art Director-Graphic Designer

A senior level creative director/art director/designer that loves to roll up my sleeves and get the work done.

My background in high level branding campaigns all the way to retail advertising/marketing (and everything

else in between) has allowed me to be a versatile creative. Some of the brands/experience I've worked on for

the last 5yrs: Arby’s, Bandai Namco Entertainment, CA Lottery, Dryer’s Ice Cream, Fiat, General Mills, Hyundai, Infiniti, JBL, Kia, L.A.Care, loanDepot, Mattel, Moose Toys, Motorola, Oakley, Santa Clara Valley Medical Center, Spinmaster, Toyota, Valvoline Motor Oil, Volkswagen, Walmart, Yokohama Tires



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Cal State Fullerton University - Fullerton, California

Creative Instructor/Professor

Teach and mentor students through marketing, strategic campaign development, promotion, advertising and graphic design. Present, manage and lecture about creative process between multiple departments.

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Innocean - Huntington Beach, California
Associate Creative Director
Create and produce fully integrated campaigns for Hyundai with the focus on the Eastern Region of the US market. The East alone produces at least 5-6 campaigns that consist of 4-5 TV commercials, POS materials,

and a digital executions. Along with these incredible and very integrated campaign projects, additional

projects like sports partnerships ads, events (Zombie Mud Run), billboard campaigns, etc. fills inthe space.

Also concept with yearly Hyundai national sales events, NCAA football partnership, and a running footage shoot.





Art Institute of Orange County - Orange County, California

Creative Instructor/Professor
Mentor and teach design, marketing, campaign development and the business of advertising to college

level students. 16 years, 55+ academic quarters, 750+ classes, and over 900 students; through out the years handpicking top ranking students to connect & work as interns and/or be hired as Jr. Art Directors and

Designers at various ad agencies and design firms.





David & Goliath - El Segundo, California
Creative Director
Bridge keeper between branding and in-store marketing, promotion, POP & POS materials. 

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Wunderman - Irvine, California
Associate Creative Director
Participated in a multi-million dollar Southern California Edison new business pitch, resulting a win for the agency. Currently, co-leading the SCE creative team of seven to

set high creative standards and further solidify the new, prospering client relationship.



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Y&R Advertising - Irvine, California
Associate Creative Director
Created & produced 120+ spots for the Mattel Brand, Lincoln, Mercury & Jaguar, resulting in an extensive knowledge & experience in client management, vendor relationships and broadcast production. Senior level creative focus on Mattel, the largest account in the SoCal office. Creatively led a full rebranding of the Hot Wheels brand that impacted domestic and international markets, as well as product development. Helped develop & produce creative ideas for other Y&R clients and new business pitches including: Lincoln & Mercury, Jaguar, Land Rover, Sony, Southwest Airlines, Toshiba, Xbox, THQ, Morongo Casino & Resort and Sony PlayStation.

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BBDO - Irvine, California
Sr. Art Director
Concept & produced TV, print and billboard campaigns for Jeep, Chrysler & Dodge in 2004. Created billboard campaigns for 2 new car products resulting in an integrated out of home operation. And presented directly to clients and managed creative expectations.





Warner Bros. - Burbank, California
Art Director
Lead creative for the promotional dept. of the in-house agency. Advertised and designed one-sheets and logos for upcoming Warner Bros. theatrical films from the year 2000.

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WCJ - Irvine, California
Art Director
Established creative design for Taco Bell’s in-store marketing & promotional programs from 1998 to 2000. Lead Art Director for the Star Wars Episode 1 promotional partnership with Taco Bell, resulting in creating the consistent design used across all Tri-Con Restaurant promotional pieces.





Campbell-Ewald Advertising - Warren, Michigan
Studio Artist
Jr. Creative on the national Chevrolet Car & Truck team. Hustled to create & produce print, TV & outdoor ideas from 1996 to 1998.

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Pangborn Design - Detroit, Michigan
Creative Intern
3 year internship developing humility & patience as a production assistant, stat image & rubdown technician, studio artist, in-house janitor and care taker of 2 giant guard dogs in Downtown Detroit.

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Education:

​Argosy University – Orange, CA                        MA Ed in Educational Leadership

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Center for Creative Studies – Detroit, MI       BFA in Graphic Communication
 

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Additional Notes:

Proficient & prolific in many Mac programs including InDesign, Photoshop, Illustrator,

etc. Over twenty years of experience in business marketing, entrepreneurship, client interaction, leadership, management and teaching. Personal interest in social media, movies, comedy, editing, animation and cinematography.  My key interest are active sports like Tae Kwon Do, rock climbing, snow boarding, hiking, mountain biking and motorcycle riding. Fluent in Tagalog: the national language of the Philippines.